We run your ads and fix your funnel, closing the gap between leads and paying customers. For service businesses that answer to a P&L, not a dashboard.
Trusted by leaders at
See the results →Lots of leads, not enough deals
MQL volume looks great in dashboards but doesn't reconcile to closed-won, payback period or net LTV.
Share of budget
Budget chasing volume, not pipeline
Without knowing which leads close, you're optimising the top of the funnel and starving the bottom.
Sales blames marketing
Salesforce says one thing. Google Ads says another. HubSpot says a third. Nothing reconciles.
“Marketing claims the lead. Sales says it's trash. The CRM tells a third story.”
Leads are cheap. Customers are not. Move the sliders to your funnel.
Rough model for illustration. The audit uses your real store, CRM and finance data.
Get the 2-week audit →
Every campaign is built backward from your unit economics: lead conversion rate, CAC, net LTV. Not MQL or SQL counts.
Buyers rarely convert in one click. We map the full path from first touch to closed deal, with no fragmented reporting.
We optimise for closed-won deals, not leads dressed up as growth.
Reports reconciled to your CRM: conversion rate and closed-won by source and campaign are the only definitive guidance.
Reverse-engineered from your unit economics, channel-agnostic by design. We follow the math and conversion, not platform or CRM noise.
Paid is rarely the whole problem. We diagnose the real bottleneck: lead quality, attribution, sales-cycle length, conversion to opportunity or close rate.
⚠ Contacted → SQL: 70% of 'Rest of Asia' leads never pick up
Not every source drives revenue. We analyse closed-won contribution by channel and campaign, then redirect spend to what actually closes.
Salesforce or HubSpot reconciled to ad spend. No vanity MQLs, no last-click theatre, just the numbers that move your pipeline.
14 creatives · 2 offers · 1 landing page
Broad · Rest of Asia, 2 lead forms
SG/HK search, brand
Same ad spend. Completely different outcomes.
Business and funnel audit. We map your unit economics, CRM data and pipeline conversion gaps before touching a single campaign.
Media plan, measurement setup, and offline conversion pipelines wired to your Salesforce/HubSpot. Targets framed in CAC payback and closed-won revenue.
Weekly optimisation. Communication via Slack, Notion and Sheets: short, structured, action-oriented. No status theatre.
Real business metrics: closed-won revenue, CAC payback, pipeline velocity, deal cohort margin. The report your CFO and CRO actually want to read.
Measured the way we report to clients: revenue, margin and closed-won deals, never platform ROAS alone.
The challenge. Over-reliant on third-party platforms to deliver contracts, with high inquiry volume but low conversion into signed, paying customers.
Year over year, 2024 vs 2025
A decade of hands-on growth across APAC, EMEA and the US, managing real budgets against real P&Ls.
We break down your market to uncover positioning gaps, creative angles and untapped opportunities.
Every touchpoint mapped, from first impression to repeat purchase, so nothing leaks.
A clear testing roadmap by funnel stage: knowing exactly what to test, when, and why.
We optimise beyond the first purchase, for lifetime value, not short-term wins.
Data-backed creative direction built from proven winners, with 30–40+ creatives tested every month.
A disciplined rhythm of execution and analysis. Every test becomes a documented asset.
We'll help you run
Senior operators run your account. No hand-off to a junior media buyer juggling ten clients.
Specialists in product, paid media, commercial ops and analytics, scaled to the engagement.
Three careers that met in one firm: e-commerce and start-up growth, enterprise media planning and measurement, and building brands of our own. Pixel & Profits is what we wished we'd had on the other side of the table.
FaisalAdityaAqeel Two starting points Faisal learns e-commerce from the inventory up at a menswear brand. Aditya starts in media planning, buying for brands across mobile, ad-tech and financial services.
An agency at 17 Aqeel starts his first agency, then builds and scales his own e-commerce brands across APAC, Europe and the US.
Growth at start-up speed Faisal becomes a food-delivery start-up's first marketing hire, then scales a crypto exchange's customer acquisition 25× during the 2020 run.
Enterprise-grade measurement Aditya works brand-side with a ride-hailing super-app and a global payments network: large media plans, data-led targeting and reporting that finance teams sign off on.
Fintech and B2B Faisal runs growth at a YC-backed B2B fintech and a payments app: funnels, sales cycles and pipeline that has to close.
Global performance Faisal leads performance marketing for a coliving operator, first across APAC, then globally across EMEA and North America. Aditya leads performance teams at a global network agency.
Pixel & Profits Faisal and Aditya found Pixel & Profits around one rule: if it doesn't hit your bank account, it doesn't matter. Faisal brings the growth playbooks; Aditya builds the media planning and measurement standard behind every report.
A full operating team Aqeel joins as COO / Partner and brings brand-building and operations. The team now runs e-commerce and lead-gen accounts across APAC, EMEA and the US.
2-week diagnostic, fixed scope
90-day intensive engagement
Ongoing strategy and execution
Google, Meta, LinkedIn and TikTok. We are channel-agnostic: budget follows closed-won revenue, not platform preference.
Salesforce and HubSpot most often. We wire signed-contract and paying-customer events back to the ad platforms so they optimise for deals, not form fills.
Instead of CPL and MQL counts, we report closed-won revenue, CAC payback and pipeline velocity by source and campaign, reconciled to your CRM.
Most clients start with the 2-week marketing audit or the 90-day growth sprint. Apply for a strategy call and a partner reviews your funnel before the call.
In your Slack, Notion and Sheets. Short, structured, action-oriented updates every week and a business review every month.
We are a remote team operating across APAC, EMEA and the US, with deep experience in Indonesia and Southeast Asia.
A partner reviews your numbers before the call. You leave with three things to fix, whether you hire us or not.
