We run your ads and fix your funnel, scale your margin with clarity, and report in numbers your CFO actually wants to see.
Trusted by leaders at
See the results →High ROAS but flat revenue
ROAS, CTR and CPC look great on a dashboard but don't reconcile to your revenue growth or contribution margin.
Share of budget
Budget spent on good-looking ROAS campaigns
Are you even growing your customer base, or only capturing existing customers?
Founders can't see the funnel
Marketing reports live in one tool, sales in another, finance in a third. Nothing ties cleanly to the business.
“Google, Meta, TikTok or even Shopee claim credit for revenue. Yet the math doesn't add up.”
Move the sliders to your numbers. This is the first thing we check in every audit.
Rough model for illustration. The audit uses your real store, CRM and finance data.
Get the 2-week audit →
Every campaign is built backward from your unit economics: CAC, payback, contribution margin. Not platform ROAS.
Customers don't convert in one click or view. We map the full path across channels. No platform tribalism.
We optimise for new-customer acquisition, not repeat purchases dressed up as growth.
Platform metrics are directional. Blended reports reconciled to your P&L are the only definitive guidance.
Reverse-engineered from your unit economics, channel-agnostic by design. We follow the math, not platform noise.
Paid is rarely the whole problem. We diagnose the real bottleneck: traffic, conversion, pricing or inventory.
⚠ Add to cart → checkout: shipping shown late, 58% drop
Not every product or category drives profit. We analyse profitability across your product mix, then optimise spend accordingly.
Blended dashboards reconciled to your P&L. No vanity metrics, just the numbers that move your business.
14 creatives · 2 offers · 1 landing page
3 negative-margin SKUs, 6 creatives
Bundles, new-customer prospecting
Same ad spend. Completely different outcomes.
Business and funnel audit. We map your unit economics, attribution gaps and conversion leaks before touching a single campaign.
Media plan, measurement setup, and offline conversion pipelines wired to your CRM. Targets framed in CAC and contribution margin.
Weekly optimisation. Communication via Slack, Notion and Sheets: short, structured, action-oriented. No status theatre.
Real business metrics: revenue, CAC, payback, margin per cohort. The kind of report your CFO and CEO actually want to read.
Measured the way we report to clients: revenue, margin and closed-won deals, never platform ROAS alone.
The challenge. Strong platform ROAS but stagnant business revenue. Spend was trapped in broken funnels, and platform performance wasn't translating to the P&L.
Quarter over quarter
A decade of hands-on growth across APAC, EMEA and the US, managing real budgets against real P&Ls.
We break down your market to uncover positioning gaps, creative angles and untapped opportunities.
Every touchpoint mapped, from first impression to repeat purchase, so nothing leaks.
A clear testing roadmap by funnel stage: knowing exactly what to test, when, and why.
We optimise beyond the first purchase, for lifetime value, not short-term wins.
Data-backed creative direction built from proven winners, with 30–40+ creatives tested every month.
A disciplined rhythm of execution and analysis. Every test becomes a documented asset.
We'll help you run
Senior operators run your account. No hand-off to a junior media buyer juggling ten clients.
Specialists in product, paid media, commercial ops and analytics, scaled to the engagement.
Three careers that met in one firm: e-commerce and start-up growth, enterprise media planning and measurement, and building brands of our own. Pixel & Profits is what we wished we'd had on the other side of the table.
FaisalAdityaAqeel Two starting points Faisal learns e-commerce from the inventory up at a menswear brand. Aditya starts in media planning, buying for brands across mobile, ad-tech and financial services.
An agency at 17 Aqeel starts his first agency, then builds and scales his own e-commerce brands across APAC, Europe and the US.
Growth at start-up speed Faisal becomes a food-delivery start-up's first marketing hire, then scales a crypto exchange's customer acquisition 25× during the 2020 run.
Enterprise-grade measurement Aditya works brand-side with a ride-hailing super-app and a global payments network: large media plans, data-led targeting and reporting that finance teams sign off on.
Fintech and B2B Faisal runs growth at a YC-backed B2B fintech and a payments app: funnels, sales cycles and pipeline that has to close.
Global performance Faisal leads performance marketing for a coliving operator, first across APAC, then globally across EMEA and North America. Aditya leads performance teams at a global network agency.
Pixel & Profits Faisal and Aditya found Pixel & Profits around one rule: if it doesn't hit your bank account, it doesn't matter. Faisal brings the growth playbooks; Aditya builds the media planning and measurement standard behind every report.
A full operating team Aqeel joins as COO / Partner and brings brand-building and operations. The team now runs e-commerce and lead-gen accounts across APAC, EMEA and the US.
2-week diagnostic, fixed scope
90-day intensive engagement
Ongoing strategy and execution
Meta, Google and TikTok, plus CPAS and marketplace ads (Shopee, Tokopedia and similar). We are channel-agnostic: budget follows margin, not platform preference.
Platform dashboards report what each platform can see. We reconcile spend to your store data and P&L: blended MER, new-customer revenue, contribution margin by product and category.
Yes. Creative strategy and high-velocity testing are part of the system: 30–40+ creatives tested every month, built from proven winners rather than trends.
Most clients start with the 2-week marketing audit or the 90-day growth sprint. Apply for a strategy call and a partner reviews your numbers before the call.
In your Slack, Notion and Sheets. Short, structured, action-oriented updates every week and a business review every month.
We are a remote team operating across APAC, EMEA and the US, with deep experience in Indonesia and Southeast Asia.
A partner reviews your numbers before the call. You leave with three things to fix, whether you hire us or not.
