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Profit-first performance marketing

Your ad platform says you're winning. Your revenue isn't.

We fix the gap between your ad spend and your actual growth. Pick your business to see how.

I sell productsDTC & e-commerce I sell servicesLead gen, B2B, clinics, property
Already know you want us? Apply for a strategy call →
  • US$25M+ ad spend managed
  • 30+ markets
  • 70+ brands
Meta Ads Manager
Blended ROAS4.2×
▲ Winning
Prospecting · Broad4.6×Paused
Retargeting · 30 days7.1×Paused
Catalog · All SKUs3.9×Paused
#growth · skincare brand
P&P Strategist now

New orderUS$42.90 · margin 41%
P&L · September
RevenueUS$504K
COGS & fulfilment−US$338K
Ad spend−US$120K
Fees & returns−US$55K
Contribution margin
Google Ads · Leads
Leads this month1,240
▲ Winning
Search · BrandCPL $31Paused
Search · GenericCPL $44Paused
Broad · Rest of AsiaCPL $19Paused
#growth · coliving client
P&P Strategist now

Contract signedSent to Google Ads ✓
CRM · Pipeline
Leads1,240
Sales-qualified186
Closed-won23 → 41
RevenueUS$69K → US$123K
CAC payback (months)

Trusted by leaders at

See the results →
The gap

Same ad spend. Completely different outcomes.

Every agency shows you the left. We report the right. Flip it yourself.

Skincare brand · last 30 days Live

Two playbooks

Built for how you make money. Measured on what you keep.

Order #1042US$64.00margin 41%
Order #1043US$38.50margin −6%
Order #1044US$112.00margin 38%
Order #1045US$42.90margin 44%
E-commerce & DTC

Stop chasing ROAS. Start scaling profit.

  • ROAS ≠ revenue: we reconcile to your P&L
  • New customers, not just repeat buyers
  • Spend follows margin by product and category

+220% average monthly revenue · Tenue de Attire

See the e-commerce playbook →
FormSQLContract signedSent to Google
Lead generation

Stop chasing leads. Start scaling profit.

  • MQLs ≠ revenue: we optimise for closed-won
  • Offline conversions wired to Salesforce or HubSpot
  • CAC payback by source and campaign

+56% qualified lead conversion · Hmlet

See the lead-gen playbook →
The P&P System

Stop guessing. Start compounding.

A system that measures what works, kills what doesn't and compounds every dollar, so next month always beats the last.

Revenue
COGS
Fees
Ads
Margin
01

Profit-first strategy

Reverse-engineered from your unit economics, channel-agnostic by design. We diagnose the real bottleneck first (traffic, conversion, pricing or inventory), then follow the math.

Horizontal
Vertical
Funnel
Creative

margin line

02

Disciplined scaling

We scale winners with four playbooks (horizontal, vertical, funnel and creative) without burning audiences or breaking CAC. Every dollar is allocated against contribution margin.

#47UGC hook B+12% CVRkept
#48Bundle offer+9% AOVkept
#49Free shipping ≥ $60−4% marginkilled
#50Founder video+18% CTRkept
03

Compounding profit

We analyse profitability across your mix, reconcile spend to your P&L and document every insight in your profit playbook. Knowledge that compounds, and stays yours.

Results

Real brands. Real numbers. No platform spin.

Real brands. Real numbers. No platform spin.

Rosé All Day · Indonesia

+18% net revenue while blended ROAS rose 20%

The challenge. Strong platform ROAS but stagnant business revenue. Spend was trapped in broken funnels, and platform performance wasn't translating to the P&L.

  1. Full-funnel reporting. Mapped every campaign by funnel stage alongside store metrics: visits, PDP views, add-to-cart, checkout, purchase.
  2. Simplified campaign structure. Restructured by product cost basis and category (eyes with eyes, face with face) to speed up learning and stabilise sales.
  3. Dynamic reallocation. Shifted budget by funnel health and incrementality, not dashboard ROAS.
+18%Net revenue growth
+20%Blended ROAS
+8%Budget increase

Quarter over quarter

Rosé All Day ad creative 1Rosé All Day ad creative 2
Net revenue growth+18%
Track record

Built by experience, not pitch decks.

A decade of hands-on growth across APAC, EMEA and the US, managing real budgets against real P&Ls.

US$25M+ Cumulative ad spend managed across paid channels
30+ Markets operated across APAC, EMEA and the US
70+ Brands supported e-commerce, lead-gen, service and B2B SaaS
10+ Years of hands-on growth and performance experience
Our belief

Business-first, not platform-first

Every campaign is built backward from your unit economics: CAC, payback, contribution margin.

Full funnel, not siloed channels

We map the full path from first touch to purchase or closed deal. No platform tribalism.

Grow customers, not vanity volume

New customers and closed-won deals, not repeat buyers or leads dressed up as growth.

Finance-grade reporting

Reconciled to your P&L and CRM. The kind of report your CFO actually wants to read.

Meet the team

We've answered to CFOs. Now we answer to yours.

Senior operators run your account. No hand-off to a junior media buyer juggling ten clients.

Faisal Tirtonady

Faisal Tirtonady

CEO / Co-Founder

10+ years in global growth and revenue across SaaS, fintech, crypto, DTC and coliving. Has managed US$20M+ in cumulative ad spend across 30+ markets in APAC, EMEA and the US.

Before & beyond P&P
HabytFlipPeakflo (YC W22)CloudKitchensPintuTenue de Attire
Aditya Aisar

Aditya Aisar

Advisor / Co-Founder

A decade across agency and brand-side growth. Experience spans Saatchi & Saatchi, Grab and Mastercard, bringing enterprise discipline to performance marketing.

Before & beyond P&P
Saatchi & SaatchiGrabMastercard
Aqeel Jundiy

Aqeel Jundiy

COO / Partner

8+ years building and operating product-led growth across 40+ markets. Built and scaled e-commerce brands across APAC, Europe and the US.

Before & beyond P&P
ElkiyaMilkyano DigitalPaw Studio

Extended team

Specialists in product, paid media, commercial ops and analytics, scaled to the engagement.

We're hiring →
How we got here

A decade of operating, not just advising.

We've sold shirts online, scaled crypto and fintech acquisition, and run global performance for a coliving company. Pixel & Profits is what we wished we'd had on the other side of the table.

  1. 2016
    Selling shirts online

    Faisal starts at Tenue de Attire, a menswear brand, learning e-commerce from inventory up. Years later it becomes one of our case studies.

  2. 2019
    An agency at 17

    Aqeel starts his first agency, then builds and scales his own e-commerce brands across APAC, Europe and the US.

  3. 2020
    Growth at start-up speed

    Faisal becomes CloudKitchens Indonesia's first marketing hire and scales Pintu's customer acquisition 25× during the 2020 crypto run.

  4. 2022
    Fintech and B2B

    Growth at Peakflo (YC W22) and Flip: B2B funnels, sales cycles, and pipeline that has to close.

  5. 2023
    Global performance

    Faisal leads performance marketing at Habyt in APAC, then globally across EMEA and North America. Aditya brings a decade of agency and brand-side work at Saatchi & Saatchi, Grab and Mastercard.

  6. 2025
    Pixel & Profits

    Faisal and Aditya found Pixel & Profits around one rule: if it doesn't hit your bank account, it doesn't matter.

  7. 2026
    A full operating team

    Aqeel joins as COO / Partner. The team now runs e-commerce and lead-gen accounts across APAC, EMEA and the US.

Ready to scale profitably?

A partner reviews your numbers before the call. You leave with three things to fix, whether you hire us or not.

Apply for a strategy call → hello@pixelandprofits.com