Performance Marketing Lead

What you will do

Lead and build the team

• Lead, manage and coach a team of Performance Marketing Executives, building SOPs, training playbooks and onboarding frameworks that enable consistent, high-standard execution.
• Run structured 1:1s and performance reviews, translating gaps into concrete development plans.
• Be the escalation point for client and campaign challenges. Resolve fast, and turn every issue into a team learning moment.

Own strategy and performance

• Architect full-funnel paid media strategies across Meta, Google, TikTok, CPAS and e-commerce platforms, across both lead generation and e-commerce verticals.
• Own the metrics that matter: CAC, MER, CPL, profit. ROAS is a guide, not the goal.
• Drive multi-market campaigns across APAC, adapting strategy to local audiences, platforms and buying behaviour.
• Set the testing agenda, prioritise hypotheses, document learnings, diagnose funnel bottlenecks (traffic, creative, UX, offer) and turn experiments into scalable playbooks.

Technical execution and infrastructure

• Own the full conversion tracking stack: GTM, Meta Conversion API (CAPI), TikTok Events API, offline conversion imports, CRM lifecycle management, attribution models and tracking QA across all accounts.
• Build AI-powered reporting dashboards and automated performance alerts that surface insights before clients even ask.
• Collaborate with clients, creatives and developers to reduce funnel friction and lift conversions.

You'll thrive here if

• You zoom in and out with ease. You can build a 90-day growth strategy in the morning and fix a broken pixel in the afternoon. Neither mode feels beneath you.
• You're a natural leader. You raise the people around you: sharing wins, dissecting losses calmly, and building a team that gets sharper every week.
• You're an owner at heart. Every client budget is treated like your own. Wins get shared, losses get analysed.
• You're analytical by default. You spot patterns fast, translate data into clear actions, and hold the team to the same standard.
• You're proactive and detail-driven. You surface issues early, communicate clearly, and don't let bad data, broken tracking or off-brand creatives slip through.
• You're a clear communicator. You explain complex ideas simply, to both internal and external stakeholders.
• You're self-directed in a remote environment. You manage your own priorities across multiple accounts and time zones without hand-holding.

Skills and experience

• 3–5 years running and optimising full-funnel paid media in an agency or in-house role (ideally managing monthly budgets of IDR 500 million or more, or equivalent).
• Proven experience managing or mentoring a team: setting goals, reviewing performance and developing talent.
• Hands-on experience across both lead generation and e-commerce verticals.
• Multi-market campaign experience across APAC and/or EMEA.
• Deep multi-channel proficiency: Google Ads, Meta Ads, TikTok Ads, CPAS and marketplace/e-commerce ad platforms.
• Technical proficiency in GTM, Meta Conversion API (CAPI), offline conversion tracking, server-side tagging, attribution models and data-layer QA.
• Tool-fluent: GA4, Google Ads Manager, Meta Business Suite, TikTok Ads Manager, Looker Studio, Excel / Google Sheets.
• Experience building performance playbooks, testing frameworks and reporting templates the team can actually use.
• Professional English, and you thrive in a fast, fully remote stack: Slack, Loom, Notion, Airtable.